Under Armour stands as an emblematic leader in performance sportswear, propelling athletes across the globe to achieve peak performance through an impressive array of apparel, footwear, and accessories. Renowned for their innovative technology and relentless pursuit of quality, Under Armour specializes in high-grade sports gear designed to enhance comfort, agility, and endurance for fitness enthusiasts and professional athletes alike.  Pioneering the industry with their signature moisture-wicking fabrics and HeatGear® and ColdGear® technologies, Under Armour ensures optimal body temperature regulation, regardless of climate or exertion level. Their expansive catalog includes a versatile range of products such as athletic shoes, running gear, workout clothes, and sports-specific attire, all engineered to bolster performance through cutting-edge design and material science.  Committed to sustainability and ethical practices, Under Armour strives to minimize environmental impact in production and distribution, resonating with a customer base that values social responsibility. By integrating SEO-centric keywords like "innovative athletic wear" and "performance-enhancing sports gear," Under Armour's online presence captures the essence of their brand — dynamic, advanced, and relentlessly forward-thinking in empowering athletes everywhere.

Founded in 1996 by Kevin Plank, Under Armour has grown from a basement start-up to an influential global brand in athletic performance gear. Initially gaining recognition in 1999 when Warner Brothers featured their apparel in major films, Under Armour's commitment to quality and innovation has since earned them a steadfast reputation among athletes worldwide.

Product Innovation and Range:
Under Armour is synonymous with technological innovation in sportswear. Their popular UA HeatGear® keeps athletes cool, while UA Iso-Chill offers ice-cold feel apparel. The UA RUSH™ performance apparel and UA HOVR™ shoes are examples of how Under Armour combines cutting-edge technology with athletic functionality. The brand also includes a diverse range of accessories, kid's wear, and sport-specific gear, catering to a broad athletic audience.

Growth and Community Impact:
Under Armour has seen significant growth since its inception, including a pivotal IPO in 2005. Their partnership with Major League Baseball and involvement in major films and reality shows like Duck Dynasty highlight their cultural and community impact. The brand's commitment to athletes extends to empowering stories and substantial donations to veteran organizations.

Sustainability and Diversity Initiatives:
Under Armour is dedicated to sustainability, diversity, equity, and inclusion. These values are reflected in their business practices and corporate culture. They strive to create a positive impact on communities, ensuring their operations align with these core principles.

Global Reach and Consumer Connection:
With a strong online presence and retail stores worldwide, Under Armour's products are easily accessible globally. Their vision to inspire performance solutions that athletes didn't know they needed resonates deeply with their customer base, creating a loyal and engaged community.

There's a reason everyone's talking about Under Armour this August. Unravel the fashion mystery now!

Why Are Fashionistas Flocking to Under Armour This August? Find Out! | Eureka Shopping

Under Armour is a global leader in sports performance apparel, footwear, and accessories, empowers athletes with innovative products designed for peak performance. Renowned for its commitment to quality and technology, Under Armour offers a wide range of athletic gear including the popular UA HeatGear® and UA HOVR™ shoes. With a mission to make athletes better, Under Armour continues to push boundaries and exceed expectations in sportswear innovation.

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HeatGear® is our original performance baselayer—the one you put on first and take off last. So we made these shorts extra comfortable by wicking sweat and stretching so you can move no matter what.

HeatGear® Shorty

Even our fan gear is built for performance. This super-soft, cotton-blend T provides all-day comfort so you can rep your team wherever and whenever.

UA Performance Cotton Collegiate

Even our fan gear is built for performance. With a soft anti-pick, anti-pill fabric that is extremely breathable and lightweight with a better 4 way stretch, you can wear it on the field just as easily as you wear it in the stands.

UA Tee To Green Collegiate Stripe

Project Rock training gear was built to help you find boundaries, then push right through them. Everything in this collection was personally approved by Dwayne Johnson, the hardest worker in the room. ANY room.

Project Rock Ultimate

Everyone makes graphic Ts...but Under Armour makes them better. This has a more substantial feel but is still super-soft and comfortable.

UA Varsity Mix Heavyweight

We threw out traditional construction rules and injected the padding in a figure-8 pattern for a more aerodynamic fit and a much lighter feel that actually works with your body's natural movement instead of against it.

UA Continuum Mid

We took our super-adaptive UA SmartForm technology and knit it directly into a soft, molded pad for amazing support that still flexes to fit the exact of your body.

UA SmartForm Evolution Mid

This heavyweight French terry has the soft feel of fleece, but without the extra heat of brushed fleece. That makes it perfect for cool Summer nights or early morning training.

UA Icon Heavyweight Terry

Armour Fleece® is our original performance replacement for old-school fleece. It's light, incredibly warm, and has just the right amount of stretch.

UA Utility

Armour Fleece® is light, incredibly warm, and has just the right amount of stretch. UA Storm is water-repellent and nearly weightless. Together, you never need to train indoors again.

UA Storm Armour Fleece®

UA Icon Fleece has the feel of your favorite old school fleece with a clean, oversized fit that looks just as good with gym gear as it does with street clothes.

UA Icon Fleece

Holds everything you need for your entire day. It has tons of pockets, adjustable straps, and ultra-durable, water-resistant materials that'll keep your stuff comfortably safe.

UA Triumph Utility

We flattened out the fibers in this graphic running shirt and added some science to create a game-changing fabric that quickly pulls heat away from the skin-keeping you calm, cool, and crushing the miles at max capacity.

UA Launch Elite Graphic

UA Branded Crop Heavyweight

Project Rock Heavyweight Tools Of The Trade

This pullover has all the makings of greatness⁠—light, stretchy, and warm. But the customizable sleeves are what sets it apart. Why? Because temps should be the least of your worries on practice and game days.

UA Utility Waffle

A running shirt designed specifically for hot days on the trail. Light, breathable, and built to dry fast. No trail is too tough.

UA Trail Run

Handbags & Wallets

These take your sock game to the next level by being light and breathable, but still giving you arch support.

UA Essential

These mesh shorts are breathable and light to help you stay cool and dry through even the toughest workout.

UA Icon Mesh

Warm-ups aren't just about being comfy before the big game—though this fleece is easily some of the most comfortable you've ever felt—it's about being in the right headspace, getting focused, and keeping your body ready.

UA Freedom's goal is to support and inspire the brave men and women dedicated to protecting us, every day.

UA Freedom

Jewelry

Just like our gear—built to soak up and wick away sweat so you feel cooler and focused.

UA Performance

Everyone needs a tracksuit. Period. They keep your muscles warmed up and ready to move. The textured fabric even gives you added breathability when the temps start to rise.

UA Sportstyle Tricot

This specially engineered fabric delivers a unique type of softness that can still wick sweat like a champ. It's lightweight, it's breathable, and it's ready to work.

Under Armour

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