Prada.com stands as the digital embodiment of the iconic Italian luxury fashion house Prada, renowned for its high-end, meticulously crafted goods that embody sophistication and avant-garde style. Prada's online storefront offers a wide array of premium products, ranging from ready-to-wear apparel for men and women to leather handbags, shoes, accessories, and eyewear, all bearing the hallmark of Prada's innovative design and impeccable quality.  As a brand deeply rooted in tradition and yet at the forefront of fashion's evolution, Prada.com reflects the company's commitment to sustainability and ethical production practices. Shoppers at Prada.com can explore exclusive collections that showcase the brand's artistic vision while also enjoying the seamless shopping experience, complete with excellent customer service.  Highlighting limited-edition items and seasonal offerings, Prada.com brings the luxury shopping experience to the customer's fingertips, making it a premier destination for fashion enthusiasts seeking the pinnacle of style and craftsmanship in their wardrobes. With its streamlined e-commerce platform, Prada ensures efficient distribution and secure transactions, making luxury shopping both accessible and convenient for its discerning clientele.

Heritage and Evolution:
Founded as Fratelli Prada in 1913 by Mario Prada in Milan, Prada initially specialized in leather goods and imported English steamer trunks and handbags. Under the visionary leadership of Miuccia Prada, Mario's granddaughter, the brand underwent a significant transformation in the 1970s, transitioning to high-fashion with its waterproof nylon fabrics. Today, Prada is a global luxury icon, known for its innovative and intellectually challenging designs.

Diverse Collections:
Prada's offerings are vast, encompassing men's and women's ready-to-wear, leather goods, footwear, eyewear, and fragrances. The brand is renowned for its high-quality leather handbags, sleek footwear, and avant-garde clothing designs. The Prada Linea Rossa line presents high-end sportswear and technical gear, while the home collection features stylish tableware and decor items. Prada's beauty and fragrance lines complement its fashion offerings, enhancing the brand's lifestyle appeal.

Sustainable and Social Initiatives:
Prada's commitment to sustainability and social responsibility is evident in its various initiatives. The brand has been involved in projects such as Prada Re-Nylon, aiming to innovate more eco-friendly materials, and collaborations with organizations like the Fondazione Prada. Prada's involvement in cultural projects, art, and film reflects its commitment to contributing to society beyond fashion.

Global Influence and Creative Leadership:
Under the guidance of Miuccia Prada and Patrizio Bertelli, the brand has become a symbol of contemporary luxury. Prada's influence extends into various domains, including art, architecture, and cinema, constantly seeking new perspectives and challenging conventional aesthetics. The brand's innovative approach has made it a trendsetter in the fashion industry, influencing generations of designers and consumers.

The Prada Group:
Beyond its flagship label, the Prada Group encompasses other prestigious brands, including Miu Miu, Church's, and Car Shoe, each with its unique identity yet united under Prada's guiding principles of quality, innovation, and cultural depth.

Stay on-trend with Prada! Discover the top 304 fashion outfits that are making waves this 2025.

Discover Prada's Trending Fashion Deals: Best 304 Outfits for 2025 | Eureka Shopping

Prada, an epitome of Italian luxury fashion, was established in 1913 in Milan by Mario Prada. The brand is celebrated for its leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories, characterized by innovative design and attention to detail. Prada is known for transcending trends, blending conceptuality with cultural emancipation in its collections, and reinterpreting aesthetic codes from unconventional perspectives.

Shoulder Handbags

Sandals

Handbags

Shirts

Sneakers

Tops

Outerwear

Bracelets

Pants

Dresses

Skirts

Mules & Clogs

Slippers

Sweaters

T-Shirts

Shoes

Sunglasses

Swimwear

Flats

Belts

Shorts

Wristlet Handbags

Hats

Brooches & Pins

Necklaces

Jeans

Boots

Hoodies

Heels

Sleepwear

Earrings

Lingerie & Loungewear

Belts & Suspenders

Blazers

Suits

Sweatpants

Wallets

Bodysuits

Backpack

Black

Brown

White

Blue

Beige

Gray

Green

Pink

Multicolored

Orange

Yellow

Purple

Clothing

Clothing, Shoes & Jewelry

A lively check motif adds color to this robe inspired by the sartorial lines of men's coats. Made of cotton, it is embellished with the distinctive triangle logo.

Cotton robe

These sporty, minimalist high-top sneakers are inspired by the iconic Prada Linea Rossa archive style presented during the 1998 Fall/Winter show. The innovative, dual character of the original design is recalled by the revolutionary rubber soles, while the matte leather introduces a refined modern touch. The sleek, tapered shoes are decorated with the distinctive Linea Rossa logo.

Toblach leather ankle boots

Sartorial precision is redefined with new proportions and original details, an expression of contemporary and unconventional elegance. This wool coat with a classic silhouette and straight cut is enriched by creases created on the finished garment that give it an unexpected, casual allure.

Single-breasted wool coat

This shirt made with a fine wool and cashmere blend fabric combines sophistication and contemporary minimalism. The straight-cut silhouette is completed with sleek details like the tonal triangle logo.

Wool and cashmere shirt

A contemporary interpretation of a formal classic, this wool jacket is defined by its double-breasted silhouette with timeless allure. Strong lines and refined details characterize the refined garment, an expression of the dialogue between sartorial elegance and modernity.

Double-breasted wool jacket

Handbags & Shoulder Bags

The Explore bag, a perfect synthesis of sophistication and functionality, has a multi-pocket silhouette with soft lines. Designed for urban explorations and outdoor adventures, the style comes with a shoulder strap and removable handle so it can be carried different ways. The combination of Re-Nylon and leather expresses the dualism of the design that combines technical details and refined notes. For sustainable care to preserve the product's characteristics and reduce microfiber shedding, we recommend not washing the item too often. Let the product air out after every use and have it dry cleaned at a specialized ecological dry cleaners.

Prada Explore Re-Nylon and leather bag

Country-inspired decorative motifs embellish this Shetland wool sweater. The fine workmanship and choice of materials accentuate the contrast between elegance and instinct for an authentic but always sophisticated look.

Oversized Shetland wool sweater

The checked shirt is reinterpreted with a construction and refined details that enrich the casual silhouette with a classic cut. The tonal triangle logo adds its signature touch to the casual, versatile style.

Checked cotton button-down shirt

An unexpected balance between contrasting styles defines these leather boots, a reinterpretation of the classic biker silhouette with influences from a western aesthetic. An innovative, hybrid language defines the style, characterized by bold geometric shapes and an aged effect created with innovative artisan techniques, an expression of authentic and instinctive style.

Antique leather boots

These wool pants with timeless allure have a classic cut and refined details. Fine tailoring and a refined silhouette and materials define an elegant garment with distinctive style.

Wool pants

Handbags & Wallets

Women

This bag, a perfect synthesis of refinement and functionality, is made of Re-Nylon with a soft silhouette and multiple pockets. The light, pragmatic design is defined by the combination of sporty and versatile elements with iconic and timeless touches. The roomy accessory completed with leather details is decorated with the enameled metal triangle logo. For sustainable care to preserve the product's characteristics and reduce microfiber shedding, we recommend not washing the item too often. Let the product air out after every use and have it dry cleaned at a specialized ecological dry cleaners.

Prada Explore large Re-Nylon shoulder bag with flap

Casual details enrich this short-sleeved Shetland wool sweater with a slim silhouette. The style features graphic contrasts and is completed by a patch pocket on the front.

Shetland wool crew-neck sweater

Strong lines and bold details transform the pump, an emblem of femininity, in an original and unconventional design. The pointy-toe silhouette in antiqued leather has visible stitching and raw-cut edges intentionally left unfinished. A refined kitten heel completes the tapered shoe, an expression of multifaceted style.

Antiqued leather pumps

The timeless elegance of this tuxedo jacket is enhanced by luxurious fabrics and refined tailoring. The one-button silhouette is characterized by its silk satin shawl collar.

Wool tuxedo jacket

The tailored jacket is reinterpreted with clean, contemporary lines that define new formal elegance. The single-breasted silhouette made of wool and mohair fabric is completed by refined, classic details.

Single-breasted wool and mohair jacket

The design of this midi-skirt reinvents the pajama as a garment for everyday use. The skirt made of cotton with a lustrous finish features a draped silhouette and full volumes that are deliberately imperfect and dynamic. The creased effect gives even more character to the style that redefines the functions of clothes and the way they are worn.

Cotton midi-skirt

Jewelry

Inspired by the sports world, these earrings have a unique design that redefines shapes and conventions. An aged effect obtained with innovative artisan techniques adds dimension to the ironic, distinctive accessory.

Metal basketball earrings

The Fall/Winter 2025 collection explores new silhouettes to reinterpret classic footwear with a contemporary attitude. These loafers feature a deconstructed and lightweight silhouette, enhanced by soft leather with a lived-in finish.

Shuffle antiqued leather loafers

A subtle play of contrasts defines this denim coat with a sleek, precise cut emphasized by new materials and details. The minimalist silhouette is enhanced by a special washed treatment that adds dimension and depth to the garment with a versatile and distinctive style.

Washed denim coat

A distinctive aesthetic defines these brushed leather loafers. The silhouette plays with strong geometric lines that outline the upper with a square toe, enriched with an oversized metal ornament that gives this classic footwear a bold look.

Brushed leather loafers with metal ring

The design of this hybrid shirt re-invents the pajama as a garment for everyday use. The shirt made of cotton with a lustrous finish has an oversized, minimalist silhouette outlined with contrasting piping.

Cotton shirt

This coat, a synthesis of sartorial elegance and contemporary sophistication, features a classic single-breasted cut reinterpreted with a relaxed fit. The houndstooth check motif enriches the silhouette with a sophisticated and dynamic note.

Single-breasted houndstooth check wool coat

A sophisticated and contemporary identity characterizes this bucket bag with a soft silhouette crafted in nappa leather. The sleek simplicity of the design dialogues with macro details like the chain with spherical pendant that gives a refined and distinctive character.

Prada

Recommended Stores

Bergdorf Goodman

Reformation

Impressions

M00nshot

Alo Yoga

FWRD