PacSun, short for Pacific Sunwear, is a leading retail clothing brand deeply entrenched in the youth-oriented culture and lifestyle of California. Catering to teens and young adults, PacSun is renowned for its stylish and casual selection of contemporary apparel that embodies the laid-back aesthetic and spirit of the Golden State.  Specializing in both men's and women's fashion, the eCommerce store offers a wide variety of trendy clothing options including graphic tees, stylish denim, swimwear, and activewear. They seamlessly blend surf and skate influences with modern streetwear trends, providing a go-to destination for those seeking brands like Champion, Vans, Adidas, and their exclusive line, LA Hearts.  Committed to quality, PacSun provides its customers with clothing that is both durable and fashionable. The company is also sensitive to its impact on the environment, often incorporating sustainable practices into its production and distribution processes.  By leveraging a user-friendly website layout, PacSun streamlines the shopping experience and enables easy navigation through their extensive product lines. The brand's unique selling points include their trendsetting assortments, brand collaborations, and frequent promotions, ensuring that shoppers are always at the forefront of contemporary fashion without breaking the bank.  PacSun continues to maintain a strong online presence, complementing their brick-and-mortar stores, with a focus on building a community around their love for the relaxed California lifestyle and passion for creative self-expression through fashion.

PacSun, short for Pacific Sunwear of California, has established itself as a premier retail destination for young, fashion-forward individuals. The brand's essence is deeply rooted in the laid-back, sunny lifestyle of California, which is vividly reflected in its product range and marketing initiatives.

Product Range:
PacSun's diverse inventory includes jeans, cargos, graphic tees, swimwear, and more, appealing to both male and female demographics. The brand stands out for its extensive collection of jeans, offering various styles like skinny, straight, and wide-leg options. PacSun's swimwear line, both for men and women, is particularly notable for its stylish designs and versatility. The store also features an impressive array of footwear and accessories, enhancing its appeal as a one-stop shop for contemporary fashion needs.

Brand Collaborations and Collections:
PacSun is renowned for its collaborations with celebrities and designers, most notably the Kendall & Kylie collection. This partnership brought exclusive fashion pieces that resonated with the brand's young audience. PacSun also emphasizes inclusivity with its 'Gender Neutral Shop', offering unisex clothing that caters to a modern, less conformist consumer base. These initiatives highlight PacSun's commitment to staying at the forefront of fashion trends and social movements.

Marketing and Brand Image:
PacSun has successfully redefined itself through various marketing campaigns. The 'Dress Irresponsibly' campaign marked a pivotal shift, focusing on a broader style spectrum and targeting a wider audience. The 'Golden State of Mind' initiative further strengthened its connection to California's culture, celebrating the state's diversity and creative spirit. This approach not only solidified its brand image but also expanded its appeal beyond the surf and skate communities.

Historical Milestones:
Founded in 1980, PacSun underwent significant transformations. The company faced challenges, like the 2016 Chapter 11 bankruptcy, but emerged stronger with strategic restructuring. The merger with Eddie Bauer in 2018 under the PSEB Group marked another significant phase, combining two powerful retail forces.

Get the runway look without the runway price. Dive into PacSun's handpicked fashion deals and discounts.

PacSun's Runway Rundown: Unmissable Fashion Discounts & Deals | Eureka Shopping

PacSun, an iconic American retail brand, specializes in youth-oriented lifestyle apparel, footwear, and accessories. Known for its California-inspired style, PacSun offers a wide array of trendy clothing and brands, catering to teens and young adults. The store's collection includes popular brands like Adidas, Champion, and Vans, and features unique collaborations, such as with Kendall and Kylie Jenner. Emphasizing inclusivity, PacSun also launched a gender-neutral line, showcasing their commitment to diverse fashion choices.

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Clothing, Shoes & Jewelry

PacSun Exclusive! The Spirit T-Shirt from Saint Christopher is perfect for the edgier side of your style. It has short sleeves and a classic crew neckline and features a front spirit graphic along with the Saint Christopher logo graphic on the back.


	Solid color tee
	Short sleeves
	Crew neckline
	Custom graphics
	Standard fit
	Machine washable


This product is intended for purchase by persons of legal alcohol purchase and drinking age.

Spirit T-Shirt

Women

Pacsun exclusive! Escape to paradise with the I'd Rather Be On Kauai Tank Top from Your Favorite—laid-back, dreamy, and made for sunny days. This slim-fit tank features a scoop neckline, thin fixed straps, ribbed fabric, and a bold “I’d Rather Be On Kauai” front graphic that says it all.


	Solid color tank top
	Scoop neckline
	Thin fixed straps
	I'd Rather Be On Kauai front graphic
	Slim fit
	Ribbed fabric
	100% cotton
	Machine washable
	Model is wearing a size small
	Model measurements: 5’9” height, 32.5” bust, 23” waist, 37” hips


I'd Rather Be On Kauai Tank Top

Pacsun exclusive! The Gianna Plunge V-Neck Long Sleeve Top from Your Favorite turns up the heat on your everyday style. With a plunging V-neckline, long sleeves, good stretch, cropped length, and a slim fit, it’s made to hug your curves in all the right ways.


	Good stretch
	Long sleeves
	Plunging v-neckline
	Cropped length
	Slim fit
	79% nylon, 21% polyester
	Machine washable
	Model is wearing a size small


Gianna Plunge V-Neck Long Sleeve Top

Pacsun exclusive! The Eliza V-Neck Pullover Sweater from Your Favorite is a cozy-cool essential with a vintage-inspired twist. Featuring a soft knit fabric with a plaid print, this oversized, boxy-fit sweater is finished with a contrast ribbed V-neckline, cuffs, and hem for an effortlessly laid-back look.


	Plaid print sweater
	V-neckline
	Long sleeves
	Oversized boxy fit
	Soft knit fabric
	Contrast ribbed neck, cuffs, and hem
	97% polyester, 3% spandex
	Model is wearing a size XS
	Model measurements: 5’10” height, 30.5” bust, 24” waist, 34” hips


Eliza V-Neck Pullover Sweater

The Core Washed Pullover Hoodie from Pacsun is all about that perfectly worn-in feel with a vintage edge. Made with soft fleece lining and vintage wash fabric, it features an attached hood, dropped shoulders, kangaroo pocket, and a slightly oversized fit for ultimate cozy-cool style.


	Solid color hoodie
	Vintage wash fabric
	Soft fleece lining
	Attached hood
	Long sleeves with dropped shoulders
	Kangaroo pocket
	Ribbed cuffs and hem
	Slightly oversized fit
	78% cotton, 22% polyester
	Machine washable
	Model is wearing a size small


Core Washed Pullover Hoodie

Pacsun exclusive! Turn up the sparkle with the Tatianna Sequin Micro Tank Top from Third Charm—bold, dazzling, and made to steal the spotlight. This slim-fit, super cropped tank features a square neckline, fixed straps, and an allover sequin design that’s pure party vibes.


	Lined
	Square neckline
	Fixed straps
	Allover sequin design
	Super cropped length
	Slim fit
	Self: 100% polyester; Lining: 100% polyester
	Hand wash
	Model is wearing a size small
	Model measurements: 5’9” height, 32.5” bust, 23” waist, 37” hips


Tatianna Sequin Micro Tank Top

Pacsun exclusive! The Strapless Satin Midi Dress from Beverly and Beck brings timeless elegance with a modern edge. Made from luxe satin woven fabric, it features a strapless straight neckline, sleek side slits, a hidden back zipper, and a flattering midi length that’s perfect for any occasion.


	Unlined
	Satin woven fabric
	Strapless
	Straight neckline
	Side slits
	Hidden back zipper closure
	Midi length
	Model is wearing a size small
	Model measurements: 5’10” height, 32” bust, 24.5” waist, 34.5” hips


Strapless Satin Midi Dress

The Active AOP Shorts from adidas are built for comfort and connection, whether you're on or off the field. Crafted from recycled fabric, these comfy shorts feature a drawstring waistband, side zippered pockets, a cool print, and the iconic adidas logo.


	7" inseam
	Drawstring waistband
	Side zippered pockets
	Lightweight recycled fabrication
	Adidas logo
	Standard fit
	100% Recycled Polyester
	Machine washable
	Model is wearing a size medium
	Model Measurements: 6’1” Height, 28” Waist, 32” Inseam


Learn more about PacSun eco items

Active AOP Shorts

Pacsun exclusive! The Lila Striped Halter Top from Your Favorite brings easygoing vibes with a touch of retro flair. Made from soft fabric, it features a classic striped print, scoop neckline, adjustable halter strap, and an open back design—all in a slim, cropped fit perfect for sunny days and laid-back nights.


	Striped print top
	Soft fabric
	Scoop neckline
	Adjustable halter strap
	Cropped length
	Open back design
	Slim fit
	92% polyester, 8% spandex
	Hand wash
	Model is wearing a size small


Lila Striped Halter Top

Pacsun exclusive! The Skylar Zip Up Knit Hoodie from Your Favorite is the perfect mix of cozy and cool for your everyday look. Made from a knit fabric, it features long sleeves, a drawstring hood, a full zipper front closure, ribbed trimming, and a slim fit that layers effortlessly.


	Knit fabric
	Long sleeves
	Drawstring hood
	Full zipper front closure
	Ribbed trimming
	Slim fit
	100% cotton
	Model is wearing a size small


Skylar Zip Up Knit Hoodie

Pacsun exclusive! The Kendall V-Neck T-Shirt from Your Favorite is a timeless staple with a comfy, laid-back vibe. Made from soft ribbed fabric, it features a flattering V-neckline and short sleeves—perfect for everyday wear or easy layering.


	Ribbed fabric
	V-neckline
	Short sleeves
	Slightly cropped length
	62% polyester, 33% cotton, 5% spandex
	Hand wash
	Model is wearing a size small
	Model measurements: 5’10” height, 30.5” bust, 24” waist, 34” hips


 

Kendall V-Neck T-Shirt

The Light Camo Cali Hoodie from Pacsun brings laid-back vibes with a bold twist. Featuring a soft fleece lining, light camo print, attached hood, dropped shoulders, kangaroo pocket, and a slightly oversized fit, it’s your go-to for cozy, off-duty style.


	Light camo print hoodie
	Soft fleece lining
	Attached hood
	Long sleeves with dropped shoulders
	Kangaroo pocket
	Ribbed cuffs and hem
	Slightly oversized fit
	78% cotton, 22% polyester
	Machine washable
	Model is wearing a size small
	Model measurements: 5’5” height, 30” bust, 24” waist, 31” hip


Light Camo Cali Hoodie

Pacsun exclusive! The Aria Crew Neck Sweater from Your Favorite is your go-to for effortless comfort and laid-back style. Made from soft ribbed knit fabric, it features a classic crew neckline, dropped shoulders, and an oversized fit with relaxed hems that’s perfect for cozy days and cool nights.


	Soft ribbed knit fabric
	Crew neckline
	Long sleeves with dropped shoulders
	Oversized fit
	Relaxed hems
	63% acrylic, 33% polyester, 4% spandex
	Machine washable
	Model is wearing a size small


Aria Crew Neck Sweater

Pacsun exclusive! The Paisley Faux Suede Hook-And-Eye Halter Top from Your Favorite brings vintage vibes with a modern edge. Made from stretchy faux suede in a tonal paisley print, it features a flattering V-neckline, fixed halter strap, open back, and a sleek hook-and-eye front closure—all wrapped up in a slim, cropped fit.


	Stretch fabric
	Tonal paisley print top
	Faux suede fabric
	V-neckline
	Fixed halter strap
	Open back design
	Hook-and-eye front closure
	Cropped length
	Slim fit
	93% polyester, 7% spandex; Lining: 100% polyester
	Model is wearing a size small
	Model measurements: 5’10” height, 30.5” bust, 24” waist, 34” hips


Paisley Faux Suede Hook-And-Eye Halter Top

Pacsun exclusive! The Chelsie Faux Suede Lace-Up Top from Your Favorite is a bold statement piece with a sleek edge. Made from soft faux suede, it features a square neckline, adjustable halter strap, lace-up front closure, cropped length, and a slim fit that’s made to turn heads.


	Soft faux suede fabric
	Square neckline
	Adjustable halter strap
	Lace-up front closure
	Cropped length
	Slim fit
	92% polyester, 8% spandex
	Hand wash
	Model is wearing a size small
	Model measurements: 5’10” height, 30.5” bust, 24” waist, 34” hips


Chelsie Faux Suede Lace-Up Top

The Navy Underwire Bralette Bikini Top from Salero Swim combines a sleek design with a comfortable fit. Made from shiny fabric with good stretch, this bikini top features a scoop neckline with underwire support, fixed shoulder straps, and a back tie closure for a customizable and stylish beach-ready look.


	Solid color bikini top
	Lined; Unpadded
	Shine fabric
	Scoop neckline
	Underwire support
	Back tie closure
	Fixed straps
	80% nylon, 20% spandex; Lining: 88% polyester, 12% elastane
	Hand wash
	Model is wearing a size small
	Model measurements: 5’6” height, 23” waist, 34” hip


Navy Underwire Bralette Bikini Top

The Wrangler Dark Blue Loose Jeans offer a relaxed, loose fit for effortless comfort and style. Made from rigid fabric in a dark blue wash, they feature a zip fly closure and a classic 5-pocket design.


	30" inseam
	19" leg opening
	Dark blue wash
	Rigid fabric
	Zip fly closure
	5-pocket body
	Loose fit
	Wrangler leather back patch and woven label
	100% cotton
	Machine washable
	Model is wearing a size 32
	Model Measurements: 6’1” Height, 36” Chest, 29” Waist, 32” Inseam


Dark Blue Loose Jeans

The Blake Extreme Baggy Jeans Light Wash from Pacsun deliver bold style with an eco-friendly edge. Featuring a light indigo wash, these jeans are crafted from rigid fabric with a baggy fit from the thigh through the knee and extra-wide legs for a relaxed, statement-making look. Made with sustainably sourced cotton, they’re a stylish and sustainable addition to your wardrobe.


	Model is wearing a size 32
	Model Measurements: 6’2” Height, 39” Chest, 35” Waist, 32” Inseam 


Learn more about PacSun eco items

Blake Extreme Baggy Jeans Light Wash

Hit the music scene in style with the Nashville Music City T-Shirt. This tee features short sleeves and a classic crew neckline for comfort and style. With front graphics that celebrate the Nashville music scene, it’s the perfect tee for any fan of country music.


	Solid color tee
	Short sleeves
	Crew neckline
	Front graphic
	Standard fit
	Machine washable


Nashville Music City T-Shirt

PacSun exclusive! The Formula 1 x PacSun Suzuka Japan Dogfight T-Shirt brings race day style with an edge to your everyday look. Featuring a classic crew neckline and short sleeves, this tee is completed with bold Formula 1 logo graphics on the front, back and sleeves commemorating F1 race day in Japan.


	Solid color tee
	Crew neckline
	Short sleeves
	Standard fit
	Front, back and sleeve graphics
	Machine washable
	Model is wearing a size medium
	Model Measurements: 6'3” Height, 30" Waist, 39” Chest


x PacSun Suzuka Japan Dogfight T-Shirt

PacSun Exclusive! Made for speed and mobility, the Active Brown Mesh Running Shorts from A.R.C. offer breathable comfort with a performance-driven design. Constructed from mesh fabric with 4-way stretch and high recovery, these relaxed-fit shorts feature a drawstring waistband, built-in compression shorts, hidden side pockets, and a reflective A.R.C. graphic for visibility on the move.


	Solid color shorts
	Mesh fabric
	Drawstring waistband
	Single back zip pocket
	4-Way stretch 
	High recovery
	Built-in compression shorts
	Hidden pocket on compression shorts
	Reflective A.R.C. graphic
	Relaxed fit
	4.5" Inseam
	15" Outseam
	26" leg opening
	92% Nylon, 8% spandex; Compression: 82% nylon, 18% spandex
	Machine washable
	Measurements taken from a size medium
	Active: High-performance gear made for movement.
	Model is wearing a size medium
	Model Measurements: 6’4” Height, 30” Waist, 38” Chest


Active Brown Mesh Running Shorts

The Umbro x PacSun Short Sleeve T-Shirt blends classic sportswear with a laid-back street vibe. Designed with a boxy relaxed fit, it features a crew neckline, short sleeves, and soft-touch Umbro x PacSun graphics on the front, sleeve, and back.


	Solid color tee
	Short sleeves
	Crew neckline
	Umbro x PacSun soft-touch graphics
	Boxy relaxed fit
	100% cotton
	Machine washable
	Model is wearing a size medium
	Model Measurements: 6’2” Height, 39” Chest, 35” Waist, 32” Inseam


x PacSun White Short Sleeve T-Shirt

PS Exclusive! Stay cozy and stylish with the Frayed Lettering Full Zip Hoodie from UFC. This hoodie features an attached hood and a full zipper front closure for easy wear. The frayed lettering on the front adds a bold touch, while side hand pockets provide convenient storage for your essentials.


	Solid color hoodie
	Long sleeves
	Full zipper front closure
	Attached hood
	Side hand pockets
	Front frayed lettering
	Ribbed cuffs and hem
	Machine washable
	80% Cotton, 20% Polyester
	Model is wearing a size medium
	Model Measurements: 6’1” Height, 37” Chest, 30” Waist


Frayed Lettering Full Zip Hoodie

The Black Plaid Pajama Pants from PacSun offer a cozy and casual vibe with their loose fit and classic plaid print. Featuring a drawstring waistband, side hand pockets, and a relaxed fit from thigh to knee with a straight leg opening, these pants are perfect for laid-back lounging.


	Model is wearing a size medium
	Model Measurements: 6’2” Height, 29.5” Waist, 32” Inseam


PacSun

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